The popularity of OTT services continues to accelerate.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of OTT platforms?
OTT platforms evolved by replacing read more cable TV with online streaming.
As content became available through portable devices,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
There are also some limitations.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST represents a growing streaming movement.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
A wide content range boosts usage.
Final thoughts
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
We can expect streaming services to become even more diverse and accessible.